The best companies in the consumer pharmaceuticals industry are invested in the simple mission of helping people: Focusing on that intrinsic good is even more crucial now. That’s according to a fireside chat between Reese Fitzpatrick, Global Marketing Head of Allergy & Cough/Cold at Bayer and Paul Bjorneby, a Frank G. Zarb School of Business Advisory Board member and former Managing Director of Bank of America Securities. During their discussion – “Consumer Pharma: Insight from a Global Marketing Leader – COVID-19 and Beyond” – Fitzpatrick shared insights on marketing and pursuing a career in business.
