Marketing

Holiday Shopping with Hofstra Experts

Marketing and international business professors Anne Hamby, Anil Mathur, and Barry Berman talk consumer behavior and holiday shopping in this...

“Alternative ‘Facts'”

Dr. Anne Hamby, an assistant professor of marketing and international business in the Frank G. Zarb School of Business, was awarded the Nicosia Best...

New Program Helps Aspiring Entrepreneurs

Hofstra’s Scott Skodnek Business Development Center will be offering a 10-week counseling program for budding entrepreneurs to learn skills...

Hofstra Launches New Alliance with IBM

The Frank G. Zarb School of Business and IBM Global University are launching a new alliance that will enhance Hofstra’s technology curriculum and...

Hofstra Ranks High

Hofstra’s programs rank in the top 15% or higher in five categories nationwide – business management, finance, marketing, accounting, and...

Zarb Students Win Scholarships

Four management majors at the Frank G. Zarb School of Business have won prestigious scholarships from the Harold S. Geneen Charitable Trust totaling...

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