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Corporate Image Misfires in 2019

Kara Alaimo
Kara Alaimo
Bloomberg News

In her latest op-ed for Bloomberg News, Dr. Kara Alaimo, a professor of public relations at the Lawrence Herbert School of Communication, compiles her list of 2019’s worst corporate-image disasters. Among them: ex-Boeing CEO Dennis Muilenburg’s week-long silence following the March crash of Ethiopian Airlines Flight 302, which took 157 lives. Coming in second: Peloton’s TV ad featuring an already fit but frightened looking wife profusely thanking her husband for the gift of fitness.

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