Communication Faculty Accomplishments Hofstra Experts In the News Lawrence Herbert School of Communication Public Relations

Corporate Image Misfires in 2019

Kara Alaimo
Kara Alaimo
Bloomberg News

In her latest op-ed for Bloomberg News, Dr. Kara Alaimo, a professor of public relations at the Lawrence Herbert School of Communication, compiles her list of 2019’s worst corporate-image disasters. Among them: ex-Boeing CEO Dennis Muilenburg’s week-long silence following the March crash of Ethiopian Airlines Flight 302, which took 157 lives. Coming in second: Peloton’s TV ad featuring an already fit but frightened looking wife profusely thanking her husband for the gift of fitness.

About the author

Ginny Greenberg

Hofstra in the News


More In The News
Hofviews - See More Photos

Hofstra Weather

° F
Heat Index ° F / Wind Chill ° F
Humidity %
Wind mph / Direction °
Rain in
See More from the Project WX Weather Stations

Recent Faculty News

Archives