MBA students at the Frank G. Zarb School of Business worked as consultants with two hospitals in the Northwell Health system, as part of a program that provides students with valuable real-world experience and the hospitals with fresh ideas to improve efficiency and patient care.
Students in Dr. Kaushik Sengupta’s fall 2019 section of MGT/BAN285, Business Process Management, partnered with Northwell Health’s Huntington Hospital on a project to observe and analyze a portion of the hospital’s operations, while Dr. Boonghee Yoo’s MKT245, Marketing Research and Analytics course, worked with Northwell’s Southside Hospital, conducting marketing research to determine target audiences for one of its departments.
In teams, both classes met with hospital leadership throughout the semester, virtually and in person, and made business recommendations to the hospital staff following an analysis of their findings.
“Collaborating with Huntington Hospital has enabled us to apply the skills we learned in class to a real-life application,” says Lauren Ambler, a student in the Business Process Management class. “It is rewarding to know that our work will have a positive impact on the organization as well as help to improve overall patient experience.”
The demand for healthcare executives with a business background is on the rise as global spending on health care climbs steadily, according to the Deloitte 2019 U.S. and Global Health Care Industry Outlook, which projects that health care spending will hit just over $10 trillion worldwide by 2022.
“Health care providers are stressing rigorous financial management, efficient operational performance, outcomes-based care, and innovative solutions to help address this rise in spending,” the Deloitte report states.
The Business Process Management class observed the hospital’s current processes, conducted interviews with staff and administrators, collected and analyzed data, and ran modeling exercises. Based on their insights, the teams presented ways to make operations more efficient.
“I enjoyed the introduction into the process management flow for the healthcare industry and utilizing the extendSim software,” says Alexander Carchietta. “It was a great experience to learn from the Northwell representatives and help them improve the efficiencies of the hospital.”
At Southside Hospital, executives gave Dr. Yoo’s Marketing Research and Analytics class three questions and asked them to survey current and past patients. The students used statistical methods they were learning about in class, including factor analysis, cluster analysis, multivariate regression, correlation, the t-test, the chi-square test, and graphs. They gained experience using survey software, writing questions, analyzing results, and crafting new marketing initiatives based on their findings.
Dana Kiedaisch, a BBA/MBA Marketing student, credits the Marketing Research and Analytics course for helping her become more adept at using research software, applying analytics and research in a business environment, as well as getting a first-hand view of the impact that information can have on an organization.
“We gave Southside Hospital recommendations on which audiences to target, validated by our survey, and how to target them through marketing and they are taking our suggestions into account,” Kiedaisch said. “The best part of the project was seeing how impactful our work can be for a company if you apply methods learned into business.”