Management and Entrepreneurship professor Daphna Motro, PhD of the Frank G. Zarb School of Business is the lead author on “Measuring Emotions in the Digital Age” published in MIT Sloan Management Review.
How experiencing and expressing emotion impacts several organizational outcomes is a focus of Dr. Motro’s studies. In the article, she and her co-authors explain the advantages of facial-expression-based recognition software over self-report methods. The publication covers how this new digital approach can provide objective measures of human expressions. It also touches on ethical issues surrounding how and why such software can be used in collecting data.
Dr. Motro and colleagues at Hofstra University are building on this research by using the same facial recognition software that is installed in the Business School’s brand new comprehensive Behavioral Science Lab. Using the facial recognition software, in addition to eye-tracking technology available in the lab, our researchers can explore the complex ways in which emotions can affect several organizational outcomes, including motivation, strategic decision-making, and task performance.
Earlier this year, the authors co-published “On Trust and Disgust: Evidence From Face Reading and Virtual Reality” in Social Psychological and Personality Science. There, they explore the relationship between disgust and trust, conducting three studies using self-reports, face reading technology, and virtual reality.
Dr. Motro has recently taught courses including Business Ethics and Society; Organizational Behavior and Leadership Skills; and a Research Seminar in Human Resource Management.