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Gillette Takes on #MeToo

Newsday

Mary Anne Trasciatti, associate professor of rhetoric and public advocacy, spoke with Newsday about the impact of a viral Gillette ad that touches on issues of masculinity and sexual harassment in the #MeToo era. The commercial has been viewed more than 17 million times on YouTube.

Dr. Trasciatti noted that while the ad challenges outdated notions, it will take more to bring about real change in views about gender equality. “Corporations don’t change anything,” she said. “People marching in the streets, voting and standing up for these rights; these are the actions that change things.”

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