Faculty Grants, Publications & Recognitions Frank G. Zarb School of Business Marketing

“Alternative ‘Facts'”

Dr. Anne Hamby, an assistant professor of marketing and international business in the Frank G. Zarb School of Business, was awarded the Nicosia Best Competitive Paper Award by the Association for Consumer Research (ACR) at the organization’s 2018 conference on October 13, 2018 in Dallas, TX. Dr. Hamby’s paper, entitled “Alternative ‘Facts:’ The Effects of Narrative Processing on the Acceptance of Factual Information” and co-authored by Virginia Tech professor David Brinberg, addressed the timely issue of the persistence of misinformation. The award winner was determined based upon reviewer scores and comments, and the estimation of quality and merit by the ACR conference chairs.

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