From the start, it was no ordinary job interview.
“The first thing,” Peyton Fletcher recalled, “they give you six pieces of LEGO brick and tell you to build a duck.”
She stared at the bright yellow plastic bricks, momentarily stumped.
“It was nerve-wracking, [but] the whole point is that everyone builds it differently. You build the duck however you build the duck,” said Fletcher ’14. “You can build it a bunch of different ways; it doesn’t matter how, as long as you have fun.”
And that’s exactly what Fletcher, 26, marketing and sales executive for LEGOLAND® Discovery Center Boston, has been doing ever since.
From the moment she passes the giant giraffe in front of the building every morning, Fletcher enters another world: a dazzling, Day-Glo playground where just about everything – even the name plate on her desk – is made of LEGO bricks
“At any point in the day,” she said, “I can take a break from my desk and walk through this amazing world of color and creativity, and it really helps put things in perspective.”
In her role, Fletcher supervises all marketing and social media for LEGOLAND. Oh – and sometimes she even helps with building.
“I didn’t play with LEGO as a kid, but my brother did,” she said. “I actually do more building now than I did back then.”
It is not at all where Fletcher expected to be when she graduated from the Frank G. Zarb School of Business with a BBA in marketing.
She chose Hofstra because she always imagined she’d settle in New York, not back home in New England (she’s originally from Manchester, NH, about an hour north of Boston).
A rabid Boston sports fan (Bruins and Patriots), she envisioned a career working in sports marketing or public relations. Hofstra was also at the top of her list because its student-run radio station, WRHU-88.7 FM, is the only college station to serve as the flagship station for a professional sports franchise, the New York Islanders.
“I was all about hockey,” she said, “and nowhere did you get to work with a professional hockey team the way you did at Hofstra,” she said. “I always thought I was going to go into sports.”
Instead, Fletcher spends her days developing new events and exhibits, like the time she asked a LEGOLAND master model builder to come up with a life-size replica of a baby gorilla to promote a new partnership with the Franklin Park Zoo.
“We have master model builders across the world, and they’re amazing,” she said. “I just tell them what I’m thinking, and they make it happen.”
For Fletcher, the best part of the job is that no two days are the same. Well, that and when she got to plan a birthday party for New England Patriots quarterback Tom Brady’s son.
“There is no typical day at work,” Fletcher said. “It’s a fun, exciting environment that is constantly changing, and everyone here wears many different hats.”
Toggling quickly between different tasks is a skill she sharpened at Hofstra, where she was active with the student-run radio station, WRHU-88.7 FM; belonged to Hofstra’s chapters of the American Marketing Association and the Public Relations Student Society of America; worked as a tour guide for the Office of Admission and did marketing internships with the New York Islanders and the New York Lizards, the professional lacrosse team that plays at Shuart Stadium.
“I just wanted to take advantage of all the opportunities offered to me, so I explored different avenues, hoping to find my passion. I was involved with so many different things during my time at Hofstra, so I learned quickly how to best manage my time. That is definitely a skill I have kept with me.”
That, and some advice Fletcher remembers from her Hofstra orientation.
“The first piece of advice someone gave me at Hofstra was to try everything at least once because at least you can say you did it,” she said. “You may discover something completely new that you love.”