Graduate students can add the concentration by taking three courses (9 credits) in marketing analysis, advertising, and one elective class from offerings in international marketing, sports and entertainment marketing, promotional campaigns, or online marketing strategies. The classes are offered in collaboration with the Frank G. Zarb School of Business, where they are part of the Master of Business Administration (MBA) curriculum and taught by MBA faculty.
“This concentration will prepare professionals for the 21st century’s worldwide economy by highlighting how public relations, marketing, and advertising are integrated into today’s best communications practices,” said Associate Professor Jeff Morosoff, director of the graduate program in public relations.
The three courses required for the concentration are included in the regular 36-credit Master of Arts curriculum, which is designed to benefit both recent bachelor’s degree graduates as well as working professionals who seek leadership roles in the public relations profession.
A flexible schedule allows students to take classes, fulltime or part-time, in the evenings, on weekends, and online. The program can be completed in as little as 16 months (Saturday program) or four semesters (weeknight program), and includes coursework in PR fundamentals, strategic writing, digital communication, audience research, and crisis strategies, among other topics.