Hofstra Experts In the News Lawrence Herbert School of Communication Public Relations

Jacket Optics


First Lady Melania Trump’s decision to wear a jacket emblazoned with “I really don’t care. Do U?” as she headed to the Texas-Mexico border to see the condition of migrant children who were held there made headlines as both news media and the White House debated its messaging. 

In her regular column for CNN.comKara Alaimo, PhD, a public relations professor in the Lawrence Herbert School of Communication, argues that “there is no way to get around the optics here. On its face it was a shocking moment of poor judgment that will do even more damage to America’s reputation, coming just after a wave of outrage at the US government for its practice of forcibly taking immigrant children away from their parents.”

Read more to find out why Dr. Alaimo says Trump’s choice contradicts the role of the first family and compromised her ability to be effective in this particular issue.

Dr. Alaimo is the author of the best-selling Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, and teaches both undergraduate and graduate courses in public relations.


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