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The ‘Roseanne’ PR Crisis

The New York Times

Kara Alaimo, PhD, a public relations professor in the Lawrence Herbert School of Communication, was featured in a New York Times article about corporate crisis management and ABC’s swift response to a racist tweet by Roseanne Barr, star of its highly-rated “Roseanne” sitcom.

Dr. Alaimo is the author of the best-selling Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations and Strategic Communication, and teaches both undergraduate and graduate courses in public relations.


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