Student teams are invited to design creative works for a local nonprofit client, as part of the inaugural Design-A-Thon speed challenge on Wednesday, Nov. 8, in Calkins Hall Lab.
The event begins with a lecture by Troy Griggs, graphics editor at The New York Times, at 11:15 a.m. The competition begins at 12:40 pm, when the client and design challenge are revealed. All students are welcome to participate, particularly if they have an interest in design, art history, fine arts, design, journalism, public relations, communication, or advertising.
“Visual communication is a vital part of conveying ideas and information in business and society,” said Professor Russell Chun, who teaches multimedia and data journalism at the Lawrence Herbert School of Communication, which is co-sponsoring the event with the Hofstra Cultural Center. “Having student teams collaborate and compete to create pro bono designs not only helps our non-profit client, it also gets students interested and aware of design and the design process in a fun and different way. Think of this competition as Project Runway, but for graphic design instead of fashion design.”
Teams will consist of two to three students, and no prior preparation is required. All work will be completed using software such as Photoshop, InDesign, and Illustrator in the Calkins Hall computer lab, and students have creative freedom in their approach to the challenge. The design must be completed before the end of the event.
Mentors and judges from the Lawrence Herbert School of Communication and the Department of Fine Arts, Design, Art History will evaluate the final designs.
Students with winning designs may win prizes including Adobe Creative Cloud subscriptions, Adobe Press books, and Herbert School T-shirts, as well as the chance to have their winning designs published.
Contest registration and rules can be found at bit.ly/hofstradesignathon.