Frank G. Zarb School of Business

Business School Students Publish Journal of Pioneering Research

Zarb Student Editors and Dr. Boonghee Yoo, faculty advisor, Hofstra’s Journal of International Business and Law

Hofstra’s Journal of International Business and Law is a student-run scholarly publication that aims to encourage young scholars to research and publish during their academic careers.

The Zarb School journal staff, comprised of graduate student editors, welcomes article proposals not only from undergraduate and graduate students, but also from faculty members and business practitioners. Robert Bryne, a second-year graduate student and editor-in-chief of the business section, has been working with the journal since the fall 2015 semester. “I enjoy writing, editing and helping students get published,” he said. “Anytime you have the opportunity to help someone else, you are helping yourself during the process. Students should never feel intimidated to submit proposals. We are here, in addition to our faculty advisors, to assist them through the publishing process.”

The Journal of International Business and Law has featured innovative research spanning an array of industries. In the last edition of the journal, Zarb graduate students featured their studies examining how social media marketing affects service quality in the US airline industry; how influence and cost efficiency affect consumers in the Lolita Fashion Market; and how perceived quality impacts a consumer’s willingness to buy as a moderating factor.

Dr. Boonghee Yoo, a professor of marketing and international business at Zarb, and Professor Julian Ku from the Maurice A. Deane School of Law serve as the faculty advisors. “It would behoove students to contribute at an early stage to industry research developments. This not only perfects their business writing capabilities but distinguishes them in the work force,” Dr. Yoo said. “In today’s business climate, research and data are at the forefront of all industries and the research and publishing process best prepares students for the problem solving they will face within their careers.”

The semi-annual double-bind publication began in 1999. The 16th edition is set for printing in January 2017. In addition to the print publication, journal articles are also released to worldwide research databases.

Undergraduate and graduate students are encouraged to submit original works every semester during the journal editors’ call for papers. Interested Zarb students and faculty can request further details and submit their research proposals by contacting Robert Byrne at rbyrne4@pride.hofstra.edu.

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