Students in Hofstra’s Habitat for Humanity and the Hofstra American Marketing Association (HAMA) are on a mission to collect 500 pieces of denim before November 16 as part of Cotton Incorporated’s Blue Jeans Go Green™ denim recycling program.
The Blue Jeans Go Green™ program is working with student groups at colleges and universities on three campuses nationwide, including Hofstra, to recycle old denim and turn it into natural cotton fiber insulation that can be used to build affordable housing. The program, launched in 2006, has collected more than one million pieces of denim to date.
Hofstra students held several on-campus denim drive events this fall, and have installed a collection bin in the David S. Mack Student Center at Hofstra University through November 14.
“Anyone can help make strides toward providing affordable housing for families by simply recycling a pair of jeans,” said Kevin Patalano, Chapter President of Hofstra’s Habitat for Humanity.
To manufacture the insulation, Cotton Incorporated has worked with Bonded Logic since the program’s inception. The recycled denim is converted into UltraTouch™ Denim Insulation and then given to building organizations such as Habitat for Humanity to help communities in need.
“We are excited to once again bring the Blue Jeans Go Green™ program to colleges across the U.S. The program is a great way for students to involve their peers and bring awareness to their campuses,” said Andrea Samber, Co-Director, Strategic Alliances at Cotton Incorporated. “The students at Hofstra have taken great strides to get the school and community involved, and we have been thrilled with their efforts!”
To learn more about the Blue Jeans Go Green™ denim recycling program, visit www.bluejeansgogreen.org.