Kara Alaimo, PhD, assistant professor of public relations in the Lawrence Herbert School of Communication, writes about the challenges of communicating professionally in different cultures in her new book, Pitch, Tweet or Engage on the Street: How to Practice Global Public Relations and Strategic Communication (Routledge). She spoke with India’s Economic Times about five questions to ask before doing business in a new global market.
The International PR Association also published an essay by Prof. Alaimo on communicating across borders.
Other articles and interviews about her new book include:
Going Global Means Thinking Local – Long Island Herald
Five of the Coolest PR Strategies from around the World – Huffington Post
4 Tips for Global Social Media Campaigns – PR News
The Bottom Line for Small Business – 1010 WINS Radio