Frank G. Zarb School of Business In the News Marketing

Dr. Joel Evans on the Marketing Value of Buying Old Trademarks

Marketing Professor Joel Evans
Newsday

Dr. Joel Evans, a professor in the Department of Marketing and International Business, discusses the marketing value of of buying the rights to an old, well-known trademark for a new product or business in a story about the purchase of the Victrola trademark in Newsday.`

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