Alumni Lawrence Herbert School of Communication Public Relations

Herbert School Offers New PR Scholarship

Graduate public relations student Jessica Avenia has been named the recipient of the inaugural Zimmerman/Edelson, Inc. Annual Scholarship at the Lawrence Herbert School of Communication.

The one-time $2,500 annual award in tuition remission from Zimmerman/Edelson, Inc., one of Long Island’s largest public relations, marketing and strategic communications firms, is intended for students interested in pursuing a career in public relations. Recipients will also have the opportunity to participate in a semester-long internship at the company’s Great Neck, NY office. It is the only donor-funded scholarship within the Herbert School that is open to both undergraduate and graduate students.

Application deadline for the Fall 2016 Zimmerman/Edelson, Inc. scholarship is March 26.

“For many years, we have worked with the Herbert School in offering internship opportunities that provide students with a very comprehensive real-world educational experience within the public relations industry,” said David Chauvin, vice president of Zimmerman/Edelson, Inc. and a 2004 Hofstra alumnus.  “So it seemed a natural next step to partner with the University to provide funding as well for a deserving student who best demonstrates a true understanding and commitment to the field.”

“I am very grateful to have received this scholarship,” said Avenia, who will complete a Master of Arts degree in public relations this May and is active in the campus chapter of the Public Relations Student Society of America (PRSSA).  “I was looking for a push to start my career and a chance to explore my interests even further. I’m dedicated to gaining professional experience outside the classroom, and thankful for the chance to now apply all that I’ve learned at Zimmerman/Edelson.”

In addition to an impressive resume, Chauvin noted that Avenia had the “foresight and ability to create the very first graduate committee as part of Hofstra University’s PRSSA, and also showed consistency in securing internship and employment opportunities where she had specific PR responsibilities.”

Avenia and other interns at the firm work alongside PR professionals on projects including drafting press releases and media advisories, coordinating client events, and participating in live news remote broadcasts.  In addition, the company recently created the website to provide more in-depth career advice for students and interns.

The Zimmerman/Edelson annual scholarship is open to rising juniors and seniors or students who have completed at least one semester of graduate study and are enrolled in either the Department of Journalism, Media Studies and Public Relations or the Department of Radio, Television, Film.

The application deadline for the Fall 2016 scholarship is March 26, 2016.  Interested students should contact Associate Dean Adria Marlowe.

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