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New Partnership Brings 4K Technology to  The Lawrence Herbert School of Communication

In a new partnership with Hitachi Kokusai Electric,  Hofstra is now the first university worldwide to use the company’s innovative 4K-technology cameras in its broadcast curriculum at The Lawrence Herbert School of Communication. 

Beginning this fall, students and faculty in the departments of Radio, Television, Film and Journalism, Media Studies, and Public Relations will learn to use
eight new Hitachi SK-UHD4000 broadcast cameras, multi-format studio and field production cameras that allow the gradual transition from high-definition to emerging 4K (or ultra-HD) technology.

The cameras are the latest development in the Herbert School’s transition to 100-percent high-definition technology, which is expected to be complete by the fall.

“We have set out to create the best possible HD facility as we rebuild our infrastructure,” said Dean Evan Cornog. “With Hitachi and its 4K expertise, we, as an early adopter, have the benefit of working with a major international innovator that also has a significant local presence near campus. It’s an ideal opportunity to explore how this cutting-edge technology will benefit higher education.”

The cameras will be housed in the Herbert School’s two production studios, where they will be used for both curricular and extracurricular programming, including student-produced shows such as Hofstra News Now, Hofstra Today, and sketch comedy show Thursday Nite Live. Both beginner and advanced students in about seven classes will be able to use and learn from the new technology. 

The Herbert School is already home to a state-of-the-art learning environment that includes an award-winning radio station, converged multimedia newsroom, editing suites, studios, control rooms, and a new sound and color-correction production suite.

As a test site, the University will provide Hitachi with valuable insight regarding the technology’s potential uses. With its American headquarters in nearby Woodbury, Hitachi’s representatives will visit campus as guest speakers, interact with students, and see how the cameras are being put to use by the next generation of broadcast professionals.

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