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Hofstra Partners with Hitachi to Bring 4K Technology to Students

In a new partnership with Hitachi Kokusai Electric, Hofstra University will become the first university worldwide to use the company’s innovative 4K-technology cameras in its broadcast curriculum at the Lawrence Herbert School of Communication.  

The University has purchased eight Hitachi SK-UHD4000 broadcast cameras, multi-format studio and field production cameras that allow users to gradually transition from high-definition to emerging 4K (or ultrahigh-definition) technology.  As a test site, the University will provide Hitachi with valuable insight regarding the technology’s potential uses.

“We have set out to create the best possible HD facility as we rebuild our infrastructure,” said Dean Evan Cornog.  “With Hitachi and its 4K expertise, we, as an early adopter, have the benefit of working with a major international innovator that also has a significant local presence near campus.  It’s an ideal opportunity to navigate how this cutting-edge technology will benefit higher education.”

Students and faculty in the Department of Radio, Television, Film as well as the Department of Journalism, Media Studies, and Public Relations will primarily use the new cameras.   They will be housed in the Herbert School’s two production studios, where they will be used for both curricular and extra-curricular programming including student-produced shows such as Hofstra News Now, Hofstra Today, Thursday Night Live sketch comedy show, and others.   Both beginner and advanced students in about seven classes will have access to use and learn from the new technology beginning with fall classes.

Professor Randy Hillebrand, training coordinator and adjunct associate professor in radio, television and film, is excited at the prospect of adding the 4K-technology cameras to the Herbert School’s state-of-the-art learning environment, which includes an award-winning radio station, converged multimedia newsroom, editing suites, studios, control rooms, and a new sound and color-correction production suite.

“These are the best HD cameras you can buy on the market today, with unparalleled image quality,”  Hillebrand said. “We are excited about helping our students learn about the future of communication, and how the richness of the 4K environment can help them tell stories in new and innovative ways. We have a real opportunity to be explorers.”

With Hitachi’s American headquarters in nearby Woodbury, the partnership also allows its representatives to visit campus as guest speakers, interact with students, and see how the cameras are being put to use by the next generation of broadcast professionals.


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