Frank G. Zarb School of Business In the News Marketing

Dr. Anne Hamby on Black Friday: It’s Not Just About Saving Money

Anne Hamby
Anne Hamby

Dr. Anne Hamby, assistant professor of Marketing and International Business, tells CBS2-NY that Black Friday sales create the perception that certain items are scarce, therefore making them more desirable.

Hofstra in the News

More In The News
Hofviews - See More Photos

Hofstra Weather

° F
Heat Index ° F / Wind Chill ° F
Humidity %
Wind mph / Direction °
Rain in
See More from the Project WX Weather Stations

Recent Faculty News