Frank G. Zarb School of Business In the News Marketing

Dr. Barry Berman on Plus Prices for Plus-Sized Women’s Clothing

WCBS-TV News

Old Navy has come under fire for charging higher prices for larger-sized women’s clothing. This is compared to prices for their men’s line, which is the same across the sizes. WCBS-TV News asked marketing and retail expert Dr. Barry Berman, the Walter H. ‘Bud’ Miller Distinguished Professor of Business, if the higher prices for plus-sized women’s clothing was justified.

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