Ulanoff began his talk “The Datafication of Everything: Why the 21st Century’s Best Journalists Will Trust Data”, by acknowledging the common misconception of data as “boring”. With a quick overview stretching from the advent of mobile technology in the 1990s to current digital innovations including Google’s Nest, Ulanoff established the importance of working to understand and use data to produce quality journalism.
Data is important because it tells a story that can help define a publication or website, identify reader interest and ultimately lead to a greater understanding of a particular audience, Ulanoff said. He said analyzing data for use in journalism is difficult, but worthwhile.
Ulanoff also touted social media as a potent tool for journalists to create unique pieces of content using data. He said social media is one of the most visible places to see data’s impact, not to mention a powerful vehicle for greater transparency.
Check out a Storify with reactions and quotes from Ulanoff’s talk: