Honors College Lawrence Herbert School of Communication Public Relations Top Stories

Student Wins National PR Contest

Zoë Hoffmann ‘15, a triple major in public relations, global studies, and geography, won a national video storytelling contest for college students considering a career in public relations.

The Council of Public Relations Firms, the trade association for the public relations industry, invited entries for its second annual “Take Flight with PR” contest, which called for students to make a three-minute video explaining what their “dream PR assignment” would be.  

Hoffman’s winning entry, “Loans That Change Lives,” focused on the campaign she would create for Kiva, a non-profit that aims to alleviate poverty by connecting people as lenders to entrepreneurs in impoverished areas.  A panel of judges noted both the video’s production value and Hoffmann’s “passion and PR strategy” as factors in her win.

“Winning this video competition is a huge honor because it has allowed me a chance to share the story of a nonprofit that I am very passionate about,” said Hoffmann, an Honors College student from Carefree, Arizona.  “I was introduced to Kiva as a kid, and it was the first time I really felt like I could make a difference in the world. Kiva is important because it shows how easy it is to help people all over the world.”

The grand prize includes a $2,500 trip to New York City, where her video will premiere at the Council’s annual dinner on Oct. 22.  She will also have the opportunity to meet with member firms and industry leaders, and says the competition is a “huge stepping stone” in her career.

Watch her winning entry:


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Neena Samuel

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