Ada Lovelace Day, a global celebration honoring a 19th century female science and technology pioneer, will be commemorated locally at Hofstra University on Tuesday, October 13, with events for the Hofstra community and local high school students, led by Hofstra alumna Dani Horowitz ’05, founder and CEO of DaniWeb LLC.
2015 is the bicentenary of Ada Lovelace’s birth. The daughter of Lord and Lady Byron, Ada was raised by her mother on a healthy diet of math and science, by which she was fascinated. Ada’s articles and notes on a proposed “Analytical Engine” are considered to contain the first computer programs. In many ways, her mother, Lady Byron, was not unlike many modern day women who raise their daughters with dreams of breaking the glass ceiling.
The early part of Dani Horowitz’s day at Hofstra will be spent conducting workshops and addressing approximately 80 high school students from Sacred Heart Academy and Nassau BOCES. At 2:20 p.m. at Hofstra’s Guthart Theater she will present lecture titled “Big Data Search Engine Optimization and Actionable Results: Reaching Today’s Customers.” In this presentation, Horowitz will discuss how companies like Facebook and Google track users online and how the collected information is then used to produce actionable results for businesses that result in higher conversion rates and greater rates of return on investment. This lecture is free and open to the public. Watch the live stream
It is interesting to note that also on the Ada Lovelace Bicentenary, Dr. Julia Markus, professor of English and a core faculty member of Hofstra’s MFA in Creative Writing program, will see the publication of her new biography, Lady Byron and Her Daughters (W. W. Norton & Company).
For more information on the events with Dani Horowitz, contact the Hofstra Cultural Center at 516-463-5669.