Hofstra University, Hempstead, NY … Renowned music executive and concert promoter Sid Bernstein, who is credited with bringing The Beatles to America, orchestrating their legendary concert at Shea Stadium and inciting the “British Invasion” that swept through the nation’s music scene, died on Wednesday, August 21, at the age of 95. Four years ago, Mr. Bernstein was a guest speaker in Hofstra Professor Ken Lampl’s music merchandising class. He spent 90 minutes reminiscing about the many famous artists he worked with throughout the years and offered career advice to the students.
Bernstein began his talk to the students describing his upbringing in Harlem and the Bronx where he attended PS 47. Even as a young man he was fascinated by music and entertainment. His first foray into music ended with being asked by a teacher to quit the glee club. He said to the students, many of whom had their hearts set on careers in music, “If you have the hunger and guts, stay with it, believe in yourself. Through the endless hours of rehearsal and putting notes on a song sheet, believe in yourself.”